A corporate partnership with Stonepillow is a very effective way of raising essential funds to support our projects for homeless people in Chichester, Bognor Regis and the surrounds.
Benefits of involvement for your company
- It demonstrates corporate social responsibility
- It inspires and motivates employees
- It differentiates your brand from the competition
- It increases sales and targets new audiences
- it builds brand equity
- It raises public awareness of Stonepilllow and the issues surrounding local homelessness
Ways of working together
Cause related marketing
A commercial partnership with Stonepillow can help your company to meet its business and marketing objectives but will also allow you to use the power of your brand to make a positive impact on homelessness.
The benefits speak for themselves as research shows:
- UK consumers are buying a cause-related product every second
- 8 out of 10 people have been involved in a CRM activity in the past year
- 86% agree that when price and quality are equal, they are more likely to buy a product associated with a 'cause' (BITC) 2003
But as Ethical Consumerism continues to grow, 'over 2/3rds of consumers are still calling for more companies to get involved'. (Brand Benefits, Chris Holmes).
Why sign up to a CRM partnership with Stonepillow?
- Stonepillow is THE homeless charity for the Chichester and Bognor Regis areas
- Your involvement has a direct impact on helping to make our streets safer and less threatening
- It demonstrates your corporate citizenship
- It builds trust and engages customers
- It strengthens brand equity
- It drives sales
- It associates your brand with Stonepillow brand values: positive, inclusive, effective, empowering
We welcome discussions with companies who would like to develop innovative ideas for commercial partnerships, identifying each party's objectives to deliver a tailored plan. Please call 01243 537934 or email us
Sponsorship opportunities
Stonepillow can offer your company a variety of sponsorship opportunities such as sponsoring a Project, a Stonepillow Client Event or a fundraising. The benefits that sponsorship brings include:
- Building brand awareness
- Increasing customer loyalty
- Attracting audiences such as ABC1's & the general public
- Accessing networking opportunities
- Improving staff motivation
Sponsor a Stonepillow project
Many companies seek to support projects that fit their CSR programme. We work with companies on their specific funding requirements and will help find a particular project right for you. We can also, where relevant, provide staff volunteering to ensure they feel a sense of ownership with the chosen project.
Sponsor a Stonepillow Client event
By sponsoring a client event, you can be physically involved in re-introducing our clients to the good things in life that they may have forgotten about; a picnic on the beach, going to a football match, a day on the South Downs… We have a series of outings throughout the year that are only made possible by the involvement of partners, so we’re always pleased to hear what suggestions you may have.
Sponsor a Stonepillow Fundraising event
Sponsoring a Stonepillow event allows a company's brand to forge a strong and very public relationship with the Stonepillow brand. There is a calendar of events which offer PR opportunities and ways to reach the general public, Stonepillow supporters and local business owners.
Employee fundraising, volunteering and payroll giving
Eighty-seven per cent of employees believe that a company that supports society and community is probably a good company to work for (BITC 1997).
Either on a company-wide scale or on an individual basis, there are numerous opportunities to make a difference through fundraising and volunteering for Stonepillow.
Your company will enjoy benefits such as:
- Increased motivation & staff retention
- Bridges built and cross-departmental relationships improved
- Enhanced internal and external PR
- Attracting high calibre empoyees as they are 'more likely than ever before to look for companies to work for which demonstrate their values and positive impact on the community in which they operate' (Source: 5,000 undergraduates in their final year, ICM, 2001 )
- Opportunities for local media opportunities
Employee fundraising is a low cost method of support and, where matched funding applies, it allows companies to align their community investment with their employee choices.
